It may shock you, but if you didn’t know by now, let me the unpleasant herold that tells you the truth:
NOT EVERYONE WILL BE YOUR CLIENT!
I know. Your product or your service is like no one’s else. And you love the idea, everyone will love it.
In fact there will be enough clients out there. But most of the people will NOT like it or don’t see a use in your service/product or just cannot afford it.
On the other hand it is nearly impossible to blow out so much advertising that EVERYONE will see it.
The secret is, and this is for online businesses as well as for offline busineses: With the right sales funnel you will get your clients. And over time and a few first steps you can modify and optimize your sales funnel to bring laser targeted traffic and clients for a much smaller amount of invest for advertising.
Do your homework.
At first you should understand the basic marketing strategies and analyze your own advertising.
Inbound and Outbound Marketing are the most used ways.
Inbound Marketing is to offer your products or services next to articles, posts or other ways bringing information to an audience that is interested in your information.
No question the percentage of clients from your audience will be higher than if you place paid ads, but it takes a big effort and long time.
Outbound Marketing is paid marketing. Ads in printed media and banner marketing with Google. Also a part of outbound marketing is to buy email lists and send out mails.
This way will become expensive, if you don’t have an optimized sales funnel and use re-targeting methods.
If you want to know more, please check the category “Advertising” or contact us on our website WebAgency24.com.